Last updated: February 27, 2026

Introduction: ElvonTech is committed to protecting your privacy and personal data. This Privacy Policy explains how BLUERAY HOLDINGS LTD (trading as ElvonTech) collects, uses, and discloses information when you use our Site or services. It also describes your rights regarding your personal data and how you can contact us about privacy concerns. We comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and, where relevant, the EU GDPR for our European customers, as well as other applicable privacy laws. By using the Site, you agree to the collection and use of information in accordance with this Policy.

Information We Collect: We may collect and process the following categories of personal information:

  • Information You Provide Directly: When you make a purchase or attempt to purchase through our Site, or when you create an account, contact us, or subscribe to newsletters, you provide certain information. This includes your name, billing address, shipping address, email address, phone number, and payment details (e.g. credit card info). For example, to fulfill an order we require your contact and shipping details, and payment information is processed via our payment providers (we do not store your full card numbers). If you contact customer support or participate in surveys or promotions, we might also collect whatever information you choose to provide in those interactions.

  • Automatically Collected Information: When you visit our Site, we automatically receive some data about your device and usage of the Site. This Device Information may include your IP address, browser type and version, time zone, referring site or search terms, and data about how you interact with our Site (such as pages viewed, links clicked, and time spent). We collect this information using technologies such as:

    • Cookies: Small data files stored on your browser or device. They often include an anonymous unique identifier. We use cookies to remember your preferences and shopping session, and for analytics. (For more details on cookies and how to disable them, see the Cookies section below or visit allaboutcookies.org.)

    • Log Files: These record actions on the Site and collect data such as IP address, browser type, Internet Service Provider, referring/exit pages, and date/time stamps.

    • Web Beacons, Tags, and Pixels: These are electronic files used to record information about how you browse the Site (often used by analytics and advertising partners).

How We Use Your Information: We use personal information for the following purposes:

  • To Process and Fulfill Orders: We use your information to process transactions and provide you with the products or services you have requested. This includes using your personal data to fulfill your orders, arrange shipping, send order confirmations and invoices, and process payments. For example, we need to share your name and address with our warehouse or supply partners and shipping carriers to deliver your purchase, and your payment details are used by our payment processors to charge for the order.

  • To Communicate with You: We may use your contact information (email, phone) to communicate about your order status, respond to your inquiries or support tickets, and send you important updates about your account or transactions (such as shipping notifications or changes to our terms/policies).

  • To Provide Customer Support: If you contact us with questions, feedback, or issues, we will use your information to assist you, investigate any concerns, and improve our services.

  • To Improve Our Website and Services: We analyze how users navigate and use our Site (using device and usage data) to improve our website’s functionality, design, and user experience. This helps us optimize product offerings, understand customer preferences, and refine our marketing strategies. For instance, we may look at aggregate site traffic and interaction data to see which products or pages are most popular.

  • For Marketing (with Consent): If you have subscribed to our newsletter or explicitly opted in, we may send you promotional emails about new products, special offers, or other news about ElvonTech that may be of interest. You can opt out of marketing communications at any time by clicking the “unsubscribe” link in any email or by contacting us. We will not send you marketing emails if you have not opted in. (Note: Transactional emails related to your orders or account are not considered marketing and will be sent as needed.)

  • To Prevent Fraud and Ensure Security: We may use personal information (like IP addresses or transaction info) to screen for fraudulent transactions or misuse of our Site, and to detect and prevent security threats or malicious activity. This is part of our effort to keep our platform safe and secure for all customers.

  • Legal Compliance: We might process and retain your data as needed to comply with legal obligations, such as maintaining transaction records for tax and accounting purposes, or as required by court orders or applicable laws.

How We Share Your Information: We value your privacy and share personal information only as necessary and with appropriate safeguards. The situations in which we share data include:

  • Service Providers and Partners: We share relevant information with third parties who perform services to fulfill your order and operate our business. This includes payment processors (like Stripe and PayPal) that handle your payment transactions securely, shipping and logistics partners (courier companies) that deliver your orders, and product suppliers or fulfillment centers that may ship products directly to you on our behalf (dropshipping). These parties receive only the information needed to perform their functions (for example, the courier gets your delivery address and perhaps phone for delivery updates; the payment processor gets your card details). We require that our service providers handle your data with confidentiality and use it only for the agreed purpose.

  • Analytics and Advertising Partners: We may use third-party analytics tools (such as Google Analytics) to understand Site usage, and these tools may involve the collection of Device Information (like your IP and browsing data). We may also use advertising or social media partners to assist with marketing (for example, using Facebook Pixel or Google Ads). Any such partners will be disclosed in our Cookie notice or this Policy, and they may process Device Information under their own privacy policies. You can usually opt out of analytics or targeted ads via tools provided by those services or through your browser settings.

  • Legal Requirements and Protection: We may disclose personal information when required by law or legal process. For example, if we receive a lawful subpoena, court order, or government inquiry, we may need to provide the requested information. We may also share data if necessary to enforce our Terms & Conditions or other agreements, or to protect the rights, property, or safety of ElvonTech, our customers, or others. This could include exchanging information with other companies and organizations for fraud protection and credit risk reduction.

  • Business Transfers: In the unlikely event that our company undergoes a business transition such as a merger, acquisition by another company, or sale of all or part of its assets, customer personal data might be transferred as part of that transaction. If such a transfer occurs, we will ensure the new owner is bound to respect your personal data in line with this Privacy Policy or inform you of any changes.

Importantly, we do NOT sell your personal information to third parties for their own marketing or commercial purposes. Your data is only used and shared as outlined above, primarily to serve you and run our business.

Cookies and Tracking Technologies: We use cookies and similar tracking tools to enhance your experience on our Site. For instance, cookies allow the Site to remember the items in your shopping cart, or your login status, as you browse. They also help us understand how the site is used. You have control over cookies:

  • When you first visit our Site, you may see a notification about cookie usage. You can choose to accept or adjust your cookie settings.

  • Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies or alert you when cookies are being sent. Please note that if you disable or reject cookies, some features of our Site (like retaining your cart between sessions or account login) may not function properly.

  • We may also use web beacons or pixels in our email communications to know if you open them or take any action (like clicking a link), which helps us improve our services and communications.
    For more detailed information on how we use cookies, you can refer to our separate Cookie Policy (if available) or contact us with any questions.

Data Security: We take the security of your personal information seriously. Our Site employs industry-standard security measures to protect your data during transmission (such as SSL/TLS encryption for payment and form data) and in storage. We use reputable third-party payment processors that are PCI-DSS compliant to handle sensitive financial data. We also limit access to personal data to employees and contractors who need it to perform their roles, and they are subject to strict confidentiality obligations. Despite our efforts, no method of transmission over the internet or electronic storage is completely secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security. We recommend that you also take steps to protect yourself online, such as keeping your account password confidential and logging out of shared devices after using our Site.

Data Retention: We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. For example:

  • We keep order and transaction information in our records as required for accounting, legal compliance, and warranty/service purposes. This may be for a number of years after your purchase (typically at least 6 years for UK tax record-keeping).

  • If you have an account, we will retain your account information until you delete your account or as long as you remain an active customer. If you ask us to delete certain data, we may still retain information as needed for legal obligations or to resolve disputes.

  • Marketing communications preferences are stored until you unsubscribe or withdraw consent. If you unsubscribe from marketing, we will keep your email on a suppression list to ensure we do not contact you again.

  • Device and analytics data may be retained and aggregated (so it no longer can identify you) for internal analysis, site improvement, and trend analysis over time.

When we no longer have a legitimate need or legal obligation to keep your personal data, we will securely delete or anonymize it.

Your Rights: Depending on your jurisdiction, you have certain rights regarding your personal data:

  • Access and Correction: You have the right to request a copy of the personal information we hold about you and to request corrections of any inaccurate data. We will provide you with a copy of the information in a commonly used format. If any of the data is incorrect or outdated, you can ask us to update it.

  • Deletion: You have the right to request that we delete your personal information (the “right to be forgotten”). We will honor such requests to the extent required by applicable law. Note that we may retain certain information as required by law or for legitimate business purposes (e.g., we might keep transactional records to comply with legal obligations).

  • Withdrawal of Consent: If we are processing any personal data based on your consent (for example, for marketing emails), you have the right to withdraw consent at any time. This will not affect the lawfulness of processing done before withdrawal.

  • Objection and Restriction: You may have the right to object to or request that we restrict the processing of your personal data under certain circumstances. For instance, if you contest the accuracy of the data, you can request we restrict processing until the accuracy is verified.

  • Data Portability: For data you have provided to us and that we process by automated means with your consent or as part of a contract, you have the right to request a portable copy in a usable electronic format so you can transfer it to another service.

  • Automated Decision-Making: ElvonTech does not make solely automated decisions (including profiling) that have legal or similarly significant effects on individuals. In the event we ever implement such processes, you would have the right to object or request human review of any decision.

  • Complaints: If you are in the UK or EU and believe we have not handled your personal information properly according to the law, you have the right to lodge a complaint with a Supervisory Authority. In the UK, this is the Information Commissioner’s Office (ICO). In the EU, you can contact your local Data Protection Authority. We encourage you to contact us first, so we have the opportunity to address your concerns directly.

To exercise any of your rights, please contact us using the contact details at the end of this Privacy Policy. We may need to verify your identity before fulfilling certain requests (for example, by asking you to provide information associated with your account or order) to ensure that your data is protected and not disclosed to someone impersonating you.

International Data Transfers: ElvonTech is a UK-based business, but we serve customers in multiple countries (currently the UK, USA, and UAE, among others) and use service providers around the world. As a result, your personal information may be transferred to and stored in countries outside of your own, including countries outside the UK or the European Economic Area (EEA). For example, if you are outside the UK, your data will be processed in the UK. If you are outside the EEA, your data might be transferred to the UK or other jurisdictions. We may also use cloud hosting or email service providers that operate in the US or other countries. We take steps to ensure that international transfers of data are protected. If we transfer personal data out of the UK/EEA, we rely on appropriate safeguards, such as standard contractual clauses approved by the European Commission/UK ICO, or ensuring the recipient is in a jurisdiction deemed “adequate” for data protection. By using our services, you understand that your data may be transferred to our facilities and third parties as described, even if those are in other countries. However, our handling of your data will always be governed by this Privacy Policy and applicable data protection laws.

Children’s Privacy: Our Site and services are not directed to children, and we do not knowingly collect personal information from individuals under the age of 13 (or under 16 in the EU/UK without parental consent). If you are a parent or guardian and believe that we might have received information from a child inappropriately, please contact us immediately. If we become aware that we have inadvertently collected personal data from a child, we will take steps to delete such information from our records.

Updates to This Policy: We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the “Last updated” date at the top of this policy. If the changes are significant, we may also provide more prominent notice, such as emailing customers or posting a notice on our homepage. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any update to this Policy will constitute your acceptance of the changes.

Contact Us: If you have questions, concerns, or requests regarding your personal information or this Privacy Policy, please contact us at  info@elvontech.com). You may also reach us by mail at: ElvonTech (BLUERAY HOLDINGS LTD), International House, 55 Longsmith Street, Gloucester, GL1 2HT, United Kingdom. We will respond to your inquiry as soon as reasonably possible, and no later than required by applicable law. Your privacy is important to us, and we welcome your feedback.